Archive for December, 2012

2012 By The Numbers

December 31st, 2012 | Mike

2012 at Oddyssea Half Moon Bay by the Numbers

It was our first year and boy, what a year it was!

First and foremost, a hearty thank you to the Coastside Community for such a warm welcome. We hoped that you would like what we were trying and it sure seems you do. We’ll strive to improve and learn to make things even better in 2013. And to our tourist friends passing through Half Moon Bay from all corners of the world, thank you to you too! We hope we were able to add some interesting spice to your travels.

We thought we’d share some interesting numbers as a way to wrap up 2012 in an interesting and informative style.

It has been a terrific first year and we hope to have many more. Thanks to you all and we wish you a Happy New Year!

Goodbye Facebook

December 15th, 2012 | Mike

Goodbye Facebook

As part of our social media strategy we decided to create a Facebook presence when we launched the shop. Many businesses are doing this and some have reported great success in the impact that Facebook has had on their business. To each their own.

After 6 months of concentrated effort and participation, the amount of time required to interact on Facebook vs. the return on investment is heavily negative. Thus we’ve come to the decision to maintain a skeleton presence at the social media site and nothing more. We will no longer actively engage in activities on Facebook.

Instead, we will focus our social media investment in Twitter, Pinterest, Yelp, and our own web presence here at oddyssea.com. We hope that you’ll interact with us through those channels and will continue to visit the shop.

Twelve, Twelve, Twelve

December 10th, 2012 | Mike

Twelve/Twelve/Twelve

It doesn’t happen all that often (every hundred years or so) but we’re coming up on an interesting date combination: December 12, 2012 or 12/12/12.

Twelve has a rich tradition. Of course there are the Twelve Days of Christmas. The Norse god Odin had Twelve sons as did Jacob of the Old Testament. There were Twelve apostles to the Christian diety Jesus. The atomic number of Magnesium is Twelve. The human body has Twelve cranial nerves. And the duodenum, the first section of the small intestine, got its name from being about Twelve finger lengths long. King Arthur of Camelot had a retinue of Twelve Knights of the Round Table. And of course there are Twelve months in a year and Twelve hours on a standard clock face.

Since Twelve is a distinct and significant number, we wanted to celebrate in its honor. In order to encourage you to acquire a duodecad of things, we’re having a special one day sale on 12/12/12 where you can get 12% off the purchase price of ANY item in the shop.

Come on down and celebrate the power and mystery of Twelve with us on 12/12/12.

Business Resilience

December 4th, 2012 | Mike

Imagine that you are operate a business and something outside your control happens. Say, a power transformer blows resulting in emergency response and an extended, unplanned power outage.

What do you do? Can your business continue to operate?

When we were putting Oddyssea together, we thought about situations like this and made infrastructure selections that we hoped would prove resilient in a time of need. The situation described played out yesterday and we were able to continue our business operations; albeit, without lights ;-)

Three fundamental choices we made enabled this resilience.

The first was our store operating system from Vend. This is “cloud” or “software-as-a-service” software that is available to you for use as long as you have access to the network.

The second was the selection of a payment system from a processor called Square. This combination enabled us to continue to accept credit cards as long as we had access to the network.

The final choice was in hosting both Square and Vend on an iPad with access to wifi (failed) and cellular (stayed up) network infrastructure. We don’t use the cellular service often, but when it’s needed it provides a reasonable and reliable backup for our other networking infrastructure.

Since the iPad was charged and already in use, it was a simple launch of a browser session to enable Vend and we were good to go. The one compromise (other than lack of lights) we made was in writing receipts by hand for those customers uncomfortable with an email / SMS receipt.

We hope we don’t have to move to this kind of operation frequently, but it was comforting to know that we were resilient when the need arose. Thanks to Vend, Square, Apple, and AT&T for making that possible.

And also a big thanks to the local Fire Department and PGE for coming out to address the danger and get the situation fixed. We appreciate your hard work!